Written by 965133pwpadmin in
Built for beginners, useful for everyone
This is a plain-English Google Analytics tutorial for beginners — and for Tag Manager and Google Ads alongside it. It opens by explaining what each of the three tools is actually for and how they fit together, then walks you through setting all three up in the order that works: measure first, then deliver, then advertise, then connect. No jargon, no guesswork, and no assumption that you’ve done any of it before.
Set it up at your own pace
Every part is self-contained and timed, so you can do the whole setup in one 60–90 minute sitting or learn Google Analytics and the rest one evening at a time. Each part ends with a “check it worked” box, so you’re never left wondering whether the last step actually took. It prints cleanly too, if you’d rather work from paper next to the screen.
What’s inside
- How the three tools fit together — a one-page diagram and a one-sentence explanation of each tool, so the rest of the booklet makes sense before you touch a button
- Part 1 — Google Analytics 4 (~20 min) — create your account, property and web data stream, and get the Measurement ID that everything else depends on
- Part 2 — Google Tag Manager (~25 min) — create your container, install the snippets, add your Analytics tag, then preview and publish
- Part 3 — Google Ads (~30 min) — the Google Ads basics done properly: Expert Mode instead of Smart campaigns, conversion tracking before you spend a penny, and a first Search campaign with a sane budget and real negative keywords
- Part 4 — Connect them together — link Ads and Analytics, import conversions, and turn on enhanced conversions
- Glossary and troubleshooting — plain-English definitions of tags, triggers, containers and conversions, plus fixes for the four things that go wrong most: no data, tags not firing, conversions not recording, and creeping spend
Who this is for
Anyone who wants a Google Analytics course without a classroom, a subscription, or a sales call. It’s written for the small business owner setting all this up themselves for the first time, and for the marketer who inherited an account nobody ever configured properly.
FAQ
Is this good for someone completely new to all three tools?
Yes. It’s written for absolute first-timers as a Google Tag Manager and Analytics guide for beginners — every step names the exact button you’re looking for, and the parts are ordered so each one has what it needs from the one before.
Do I need to be able to edit my website’s code?
Only for one step, and there’s a way around it. Installing the Tag Manager snippet can be done with a plugin such as Site Kit or any “insert header and footer” tool — everything after that happens inside Tag Manager itself.
Do I have to spend money on ads to use it?
No. You can create the Google Ads account, set up conversion tracking and stop there — the booklet shows you how to create an account without launching a campaign.
Is this a one-time purchase?
One payment, permanent access, and every update included. There’s no subscription and no expiry.
$19.00 – PurchaseCheckout